NIKE

Win on Air

Demonstrating the power of Nike Air... in the air.

The task

To create a disruptive OOH experience, reminding the world that Nike Air is the greatest innovation for performance.

The zig

Finding the right media space.

the Zag

Creating our own media space, by turning Nike's flagship store into a larger-than-life stage.

the outcome

Winning was in the air – as this jaw-dropping holographic experience featuring champion athletes like Kylian Mbappé, Victor Wembanyama, Sha'Carri Richardson, and more, transformed Singapore's retail landscape, while boosting footfall and sales at the Nike flagship store.

BEHIND THE MAGIC

To make this stunt possible, we had to work with multiple government agencies and the police to temporarily shut down Orchard Road – Singapore's busiest shopping street.

BEHIND THE MAGIC

To make this stunt possible, we had to work with multiple government agencies and the police to temporarily shut down Orchard Road – Singapore's busiest shopping street.

No items found.

BEHIND THE MAGIC

To make this stunt possible, we had to work with multiple government agencies and the police to temporarily shut down Orchard Road – Singapore's busiest shopping street.

BEHIND THE MAGIC

To make this stunt possible, we had to work with multiple government agencies and the police to temporarily shut down Orchard Road – Singapore's busiest shopping street.

No items found.