SENTOSA

Virtual Sentosa

The world’s first tourism destination on Animal Crossing.

The task

To give the world a chance to visit Sentosa for a holiday... in the middle of the pandemic.

The zig

Reopening the island when the country's lockdown was lifted.

the Zag

Opening up the island like never before.

the outcome

Virtual Sentosa achieved a 5-star rating on Tripadvisor, $2.66 million in PR value, and 7.5 billion media impressions worldwide. All on the budget of a Nintendo Switch.

BEHIND THE MAGIC

The truth is, we only had one Nintendo Switch at the time – and none of us were allowed to leave our homes due to the lockdown. But we somehow managed to pass the console between ourselves, working around the clock to make Virtual Sentosa a reality.

BEHIND THE MAGIC

The truth is, we only had one Nintendo Switch at the time – and none of us were allowed to leave our homes due to the lockdown. But we somehow managed to pass the console between ourselves, working around the clock to make Virtual Sentosa a reality.

No items found.

BEHIND THE MAGIC

The truth is, we only had one Nintendo Switch at the time – and none of us were allowed to leave our homes due to the lockdown. But we somehow managed to pass the console between ourselves, working around the clock to make Virtual Sentosa a reality.

BEHIND THE MAGIC

The truth is, we only had one Nintendo Switch at the time – and none of us were allowed to leave our homes due to the lockdown. But we somehow managed to pass the console between ourselves, working around the clock to make Virtual Sentosa a reality.

No items found.