TIGER

Summer Puffer

The first puffer jacket made for the tropics.

The task

We were tasked to help Tiger launch a new beer – a product category that's gone flat amongst Gen Z drinkers.

The zig

Telling our young audience that Tiger Crystal tastes refreshing.

the Zag

Demonstrating how it feels refreshing, by designing the freshest drip: a puffer jacket with a beer-powered cooling system.

the outcome

500+ million impressions. Double-digit volume growth for Tiger Crystal. And an exclusive spot on the world's hottest stage: Paris Fashion Week 2023. Cold.

BEHIND THE MAGIC

We created the jacket in collaboration with renowned puffer designer, Izzy Du. Then we equipped it with a NASA-grade, beer-powered cooling system that can reduce the body's surface temperature by up to 5°C (41°F).

BEHIND THE MAGIC

We created the jacket in collaboration with renowned puffer designer, Izzy Du. Then we equipped it with a NASA-grade, beer-powered cooling system that can reduce the body's surface temperature by up to 5°C (41°F).

No items found.

BEHIND THE MAGIC

We created the jacket in collaboration with renowned puffer designer, Izzy Du. Then we equipped it with a NASA-grade, beer-powered cooling system that can reduce the body's surface temperature by up to 5°C (41°F).

BEHIND THE MAGIC

We created the jacket in collaboration with renowned puffer designer, Izzy Du. Then we equipped it with a NASA-grade, beer-powered cooling system that can reduce the body's surface temperature by up to 5°C (41°F).

No items found.