INCOME

Stress ball

Capital guarantee for people feeling the pinch.

The task

To convince risk-averse Singaporeans that an insurance product could also be a great savings tool, after one of the market's worst years.

The zig

Leaving financial prudence for when you can afford it.

the Zag

Make financial prudence a growth opportunity

the outcome

Max the Stress Ball helped Gro Cash Sure bounce up to become Income's #1 selling insurance savings plan of 2023 – achieving a 20.2% increase in YoY customer acquisition and $40+ million in revenue.

BEHIND THE MAGIC

Income launched an irreverent mockumentary - style film that follows Max – a disillusioned stress ball – who recently lost his entire purpose in life because of a new stress-free savings plan, Gro Cash Sure ‘With Capital Guarantee’.

BEHIND THE MAGIC

Income launched an irreverent mockumentary - style film that follows Max – a disillusioned stress ball – who recently lost his entire purpose in life because of a new stress-free savings plan, Gro Cash Sure ‘With Capital Guarantee’.

No items found.

BEHIND THE MAGIC

Income launched an irreverent mockumentary - style film that follows Max – a disillusioned stress ball – who recently lost his entire purpose in life because of a new stress-free savings plan, Gro Cash Sure ‘With Capital Guarantee’.

BEHIND THE MAGIC

Income launched an irreverent mockumentary - style film that follows Max – a disillusioned stress ball – who recently lost his entire purpose in life because of a new stress-free savings plan, Gro Cash Sure ‘With Capital Guarantee’.

No items found.