NIKE

Run Club Chicago

Going the extra mile to celebrate the transformative power of running.

The task

To help Nike join the conversation around the return of the Bank of America Chicago Marathon in 2019.

The zig

Promote running products.

the Zag

Celebrate running communities.

the outcome

By shining a spotlight on run clubs in Chicago's underrepresented communities, this content series raced to 500,000 views on YouTube within a week.

BEHIND THE MAGIC

One of the shoot locations took us outside Obama's family residence in Illinois.

BEHIND THE MAGIC

One of the shoot locations took us outside Obama's family residence in Illinois.

No items found.

BEHIND THE MAGIC

One of the shoot locations took us outside Obama's family residence in Illinois.

BEHIND THE MAGIC

One of the shoot locations took us outside Obama's family residence in Illinois.

No items found.