SAMSUNG

Neo QLED 8K

More wow than ever.

The task

To position Samsung's Neo QLED 8K as the best TV out there.

The zig

Claiming that it's the best rationally, by promoting its features.

the Zag

Proving that it's the best emotionally, by driving confidence and desirability.

the outcome

This film drove positive intent by 60% in the United States. And earned a top 3 finish at the global Kantar Creative Effectiveness Awards. It doesn't get more wow than that.

BEHIND THE MAGIC

We became the only Asian agency to achieve a top 3 position in Kantar's Creative Effectiveness Awards.

BEHIND THE MAGIC

We became the only Asian agency to achieve a top 3 position in Kantar's Creative Effectiveness Awards.

No items found.

BEHIND THE MAGIC

We became the only Asian agency to achieve a top 3 position in Kantar's Creative Effectiveness Awards.

BEHIND THE MAGIC

We became the only Asian agency to achieve a top 3 position in Kantar's Creative Effectiveness Awards.

No items found.