Singapore Tourism Board

Made in Singapore

Showing how our ordinary is extraordinary.

The task

Today's meaningful travellers want to be inspired by their holiday destination. But how can Singapore inspire them, without the storied pasts or sprawling nature that other destinations have?

The zig

Inspire travellers with deep local heritage or vast natural spaces.

the Zag

Inspire them with Singapore's 'maker spirit' that turns imagination into action.

the outcome

Increased talkability across all platforms. An 8% boost in consideration. And a 10% increase in brand desire. Extraordinary.

BEHIND THE MAGIC

This was a project truly 'Made in Singapore' – as we collaborated with local production partners, hawkers, stores, and more to showcase the most unique experiences made possible only in Singapore.

BEHIND THE MAGIC

This was a project truly 'Made in Singapore' – as we collaborated with local production partners, hawkers, stores, and more to showcase the most unique experiences made possible only in Singapore.

No items found.

BEHIND THE MAGIC

This was a project truly 'Made in Singapore' – as we collaborated with local production partners, hawkers, stores, and more to showcase the most unique experiences made possible only in Singapore.

BEHIND THE MAGIC

This was a project truly 'Made in Singapore' – as we collaborated with local production partners, hawkers, stores, and more to showcase the most unique experiences made possible only in Singapore.

No items found.