JOLLIBEE

#JolliEverAfter

The world's first TikTok romcom

The task

As the world went into lockdown, Jollibee launched a delivery app. They needed to get onto everyone’s phones.

The zig

Leveraging the popularity of Kwentong Jollibee, a rom-com series with 10 million viewership to launch an acquisition campaign.

the Zag

Forget chick flick, we gave the rom com a new lease of life, a truly fried chicken flick that is made by TikTok community of over 36,000 creators, each plot point is interactive and you can watch it anyway you want.

the outcome

1M APP DOWNLOADS AND THE SECOND MOST DOWNLOADED APP IN THE APP STORE.

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