JOLLIBEE

Brand Film

A message from the future.

The task

To launch a global brand film that reinterprets Jollibee’s tagline, ‘Joy of Family’ in the context of the pandemic.

The zig

A film that highlights the positives in the present.

the Zag

A film that looks back on the pandemic, so people can draw out the positives.

the outcome

This heartwarming story helped the brand achieve a joyous 16% increase in average watch time.

No items found.

No items found.