RIOT

Honeyfruit

Giving fans a taste of the game – literally.

The task

To launch Wild Rift: the mobile version of League of Legends, a decade-old PC game. While reigniting the passion of fans who thought that they had seen it all.

The zig

Amplifying the virtual experience for gamers.

the Zag

Bringing them a real-world taste of the game.

the outcome

4.4 million media impressions. 1.7 million social impressions in just two weeks. And 10.5 thousand Honeyfruit eaten across Asia. Yum.

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