HEINEKEN

Heineken Music

Refresh your music, refresh your nights.

The task

To refresh Heineken Music's global identity in a way that resonates with Gen Z music fans.

The zig

Bringing drinkers who like the same genre together.

the Zag

Bringing more drinkers together by bringing different genres together.

the outcome

This remixed identity united fans and artists of different genres through Heineken Music parties, playlists, and more, reaching 67.4 million listeners and achieving 93% positive brand sentiment.

BEHIND THE MAGIC

We even got The Chainsmokers to remix our sonic branding with local artists around the world!

BEHIND THE MAGIC

We even got The Chainsmokers to remix our sonic branding with local artists around the world!

No items found.

BEHIND THE MAGIC

We even got The Chainsmokers to remix our sonic branding with local artists around the world!

BEHIND THE MAGIC

We even got The Chainsmokers to remix our sonic branding with local artists around the world!

No items found.