UOB

Eagle

A generational story about seeing beyond.

The task

To help UOB Private Bank stand out from the competition, at a time when billions in Chinese wealth was entering Singapore.

The zig

Holding up a mirror to the ultra-wealthy, with a film featuring fancy houses or expensive cars.

the Zag

Telling a rich story of generational progress and the emotional challenges that come with building a legacy.

the outcome

The Eagle film helped UOB Private Bank soar – with 49% of the target audience saying that it 'stirred their emotions', and 64% wanting to find out more about the bank.

No items found.

No items found.